VIDCON 2023
- by: Jason Schutzbank,
- June 22nd, 2023,
- Entertainment, Events
Another amazing collaboration with the Nickelodeon and Paramount team for VidCon 2023! Together we designed and produced an epic experience in the Creator’s Lounge track at the Hyatt Regency Orange County. Creators and influencers were immediately greeted by a floor to ceiling branded entrance with customized graphic walls where they were transported into an elevated lounge experience as they stepped through an oversized Nickelodeon Splat Portal. The Nickelodeon lounge included an interactive splat wall where creators could activate a hidden prize feature; a merch station with custom branded Members Only jackets; freestanding Splat photo moment; and coffee bar featuring Nickelodeon branded latte art compliments of Instagram sensation @baristart. Guests then made their way through a second portal that transported them to a Teenage Mutant Ninja Turtle lounge designed to celebrate the brand and hype the new Mutant Mayhem film opening 8/2. Custom elements included a 90’s style stack of old TVs playing the trailer; festival style fence wall featuring exclusive TMNT merch; a stop-motion photo booth; TMNT arcade; custom oversized manhole cover carpet; live DJ and daily happy hours. The final lounge portal led to a museum like hallway with classic Nickelodeon IP throughout. Huge congrats to the entire Nickelodeon and Paramount team on an incredible VidCon presence.
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