AMERICAN BORN CHINESE PREMIERE
- by: Jason Schutzbank,
- May 7th, 2023,
- Entertainment, Events
The premiere of the critically acclaimed series American Born Chinese took place at the legendary Radio City Music Hall in NY. The theater lobby housed a custom 72’ step and repeat with lacquer frame, illuminated 3D elements and a special 10×10 photo experience for talent. Inside the theater, guests enjoyed a preview of the first two episodes followed by a live Q&A with the cast. Branded elements were also featured throughout the venue’s monitors, poster frames and iconic marquee. A VIP after party took place at Mastro’s Steakhouse immediately following the premiere. Here guests were treated to an incredible evening complete with lion dancers, curated costume exhibit, stunning florals, larger than life character art and an impressive assortment of Chinese inspired delicacies and dry ice specialty cocktails. Thank you to our friends and partners at Disney for the opportunity to collaborate on such a celebratory event.
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